Questions, answered.
Everything worth knowing before working together. No fluff, just straight answers.
What's included in the free discovery call?
30 minutes. We talk through what you're building or want to fix, what's the riskiest unknown, and which tier fits. By the end you know if there's a fit and what the rough scope/budget bracket is. No commitment, no deck required, no card on file.
How do I get started?
Two paths. If a tier on the Pricing page already fits your need, book a 30-min discovery call directly via Calendly. If you're not sure which tier fits, send a note through the contact form and a response comes within 24 hours, Mon–Fri.
What should I bring to the first call?
Bring a product link, identify what isn't working or what you want to build, note any timeline constraints. A formal brief or deck isn't necessary — happy to scope from a verbal description.
Do you work with early-stage startups?
Yes. Many clients are pre-revenue founders. We start with a free audit + discovery call to scope what you actually need, then quote a build. Starter Site is a productized 3-4 page kit (portfolio / landing). Brand Site fits brand sites or simple web app. Product Build fits a real product with auth + data. Anything outside the web (SaaS platforms, mobile, native) is quoted bespoke on discovery.
Do you work with non-technical founders?
Yes. We translate product vision into technical decisions, run the build, and hand back a deployed product you can operate. The trade is that you trust our stack and architecture choices. We explain them, but we don't put a non-technical founder in the position of vetoing technical decisions they can't evaluate.
What industries do you work with?
SaaS, AI tools, fintech, creator tools, e-commerce, professional services, internal tooling, and product-led startups are the most common.
What's the typical timeline from first contact to delivery?
Discovery call within 1-3 days. Free audit delivered in 3-5 business days. Written build quote within 48 hours of the discovery call. From build kickoff: Starter Site 1-2 weeks, Brand Site 2-3 weeks, Product Build 4-7 weeks. Custom Builds (SaaS, mobile, native) are scoped on discovery.
What does the weekly cadence look like?
Friday Loom demo (5-10 min) every week showing what shipped, what's in progress, what's blocked. Slack-connect channel for async (typical response: same business day). Optional 30-min sync every other week. You see what's happening before final delivery. Nothing arrives cold.
How do revisions work?
Continuous iteration on builds — small tweaks (copy, color, layout) are part of normal work, no change request needed. Larger scope changes get a written change order with time and price impact before work begins. No surprise invoices.
Will I see work in progress, or only at the end?
Always in progress. Repo access from day one, deployed environment updates with every push, weekly demo videos. The cadence catches misalignment within days, not at handoff.
What if I need changes after final delivery?
30-day post-launch bug warranty for our code. Smaller ongoing maintenance is what Web Care is for. $49/mo covers bug fixes on what we shipped, security patches, uptime monitoring, in-place content swaps, and a monthly check-in. Net-new work (new pages, sections, integrations, redesigns) is billed at $150/hr or quoted at a 20% Web Care discount.
What tools do you work in?
Figma primarily for design, Framer for motion specs. For builds: TypeScript, Next.js, Tailwind, Supabase for data + auth, Vercel for deploy, OpenAI / Anthropic for AI patterns. Stack picked to match the build's actual needs, not chase novelty.
Can you work with an existing design system?
Yes — adapting to established systems is standard. We can also build on top of or extend an existing token library if you have one.
How is your AI workflow different from a traditional studio?
Builds are AI-augmented end-to-end. We use Claude, GPT, and Gemini under the hood for code generation, structural review, and pattern matching. The taste, structure, and final calls stay human; AI accelerates the mechanical work. Output looks designed, not generated.
What about security and compliance?
Standard practices for serious builds: parameterized queries, secret rotation, HTTPS-only, env-var separation per environment, principle-of-least-privilege on auth. For compliance scopes (SOC 2, HIPAA, etc.), we can build to spec but the certification audit itself is a separate project with a specialist.
How does the build pricing range work?
Three productized tiers (Starter Site, Brand Site, Product Build) self-select by scope: page count, integration depth, AI patterns, multi-tenancy. Discovery call locks the tier, brief refines the number, written quote pins it before kickoff. Anything outside that ladder (SaaS platforms, mobile, native) is quoted bespoke as a Custom Build.
Do you handle SEO, copywriting, or brand strategy?
Not as primary deliverables. Brand Site includes SEO basics (metadata, OG image, sitemap, semantic HTML). Brand strategy + copywriting are referrals to specialists.
Who owns the files and code after the project?
You own everything. 100%. Free audit: annotated PDF + Figma source. Build: source repo on your GitHub, all cloud accounts (Supabase, Vercel, Stripe, etc.) in your name, design source files, ops handoff documentation. No platform lock-in.
What formats will I receive?
Free audit: annotated PDF + Figma source + 30-min walkthrough video. Build: GitHub repo + deployment in your accounts + setup, deployment, schema, and API reference documentation.
Do you provide deployment infrastructure?
We deploy to Vercel by default in your account from day one. Supabase, Postgres, object storage all provisioned in your accounts so you control credentials and billing. We never hold infrastructure hostage.
Do you sign NDAs?
Yes — mutual NDAs for unreleased products or sensitive data, signed before discovery if needed.
Is the discovery call really free?
Yes. 30 minutes, no commitment, no card on file, no deck required. Discovery is partially how we qualify the project. If there's no fit, we'd rather find out fast and not bill for it.
How does payment work?
Starter Site / Brand Site / Product Build: 50% upfront to hold the start date, 50% on delivery. Custom Builds (SaaS, mobile, native) typically split into milestone payments (30/30/40 is common). Web Care is $49/mo, billed monthly, cancel anytime. Net 30 terms via ACH preferred. Audits and discovery are free, never billed.
Can I add scope mid-project?
Yes, with a written change order (brief description, time impact, price impact). You sign before work begins. No surprise invoices.
Do you offer refunds?
Upfront deposits are non-refundable once work starts. Projects cancelled before kickoff receive partial returns. Mid-project cancellation: paid through the last shipped milestone, no penalty.
Are the listed prices negotiable?
The tiers are fixed-scope at fixed prices. That's what keeps delivery fast and predictable. The launch pricing already reflects the discount; further discounts aren't typical.
Ask the studio directly.
Book a 30-min call or send a written note. Same response, your choice of mode.